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WORLD OF CANDY

I WORKED WITH GALLAGHER MARKETING AGENCY TO DESIGN AN EXPLOSIVE & EXCITING FAMILY-ORIENTED EXPERIENCE THAT SHOWS OFF THE 'I LOVE SUGAR' CANDY HALL OF FAME. THE FINAL IMAGES WERE USED TO RAISE FUNDING FOR A FUTURE BUILD.

IDEATION:

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THE CLIENT WANTED AN "EXPLOSION OF CANDY" AND A "CANDY PATH" THAT WOULD LEAD VISITORS THROUGH THE VARIOUS ATTRACTIONS OF THE CANDY HALL OF FAME. WORKING WITH THOSE TWO MAIN IDEAS, I GAVE THE CLIENT A VARIETY OF INITIAL IDEAS AS JUMPING OFF POINTS.

CONCEPTUAL REFINEMENT:

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AS WE MOVED FORWARD, I PUSHED THE INITAL CONCEPTS FURTHER TO BEST TRY TO CAPTURE THE FEEL OF WHAT THE CLIENT WAS LOOKING FOR. I ALSO STARTED TO TO EXPLORE HOW THE INTERIOR EXPERIENCE COULD PLAY OUT. 

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WE BEGAN TO CREATE STYLE GUIDES FOR HOW TO PRESENT THE IDEAS TO THE CLIENT AND KEEP THE FINAL RENDERS COHESIVE.

RENDERING PROCESs:

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INITIAL SKETCH

3D ROUGH OUT

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PAINTOVER IN PHOTOSHOP

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CONTINUE PAINTING AND TWEAKING TO MAKE THE FINAL RENDER

FINAL DESIGNS:

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